Develop and implement marketing and promotional activities that advance UTMB initiatives and goals; initiate networking opportunities that introduce university health services; and identify and participate in planning of events that support university partnerships with communities and businesses. 

Major Duties / Critical Tasks:

• Consult with community outreach directors in developing a marketing plan for university programs.
• Conduct research on target audience, benchmark within the healthcare industry, and access data which may be available through other sources.
• Initiate calls to external prospective customers to introduce university health service lines.
• Network with agencies and organizations to publicize the opportunities for mutually beneficial relationships between the institution and community.
• Solicit the active involvement of faculty, deans and staff as well as volunteers in a mutual effort at optimum representation of the institution’s credentials and service.
• Review past and current contractual agreements to evaluate potential successes. Consult with University Advancement for recommendations.
• Compile budgets showing expenditures for media advertising, publications and graphic materials, registration fees, and other purchasing costs required to accomplish marketing goals. Liaison with other departments on jointly-funded projects. Utilize university services as appropriate.
• Contact vendors for bids; handle contract negotiations; monitor and approve invoices; and maintain financial reporting.
• Adheres to internal controls established for department.
• Handle other duties as assigned.

Required Education / Experience:

Bachelor’s degree or equivalent in related field and two years related experience in business or marketing.

Equipment: